Information for Publishers
For most authors, the support of independent booksellers is crucial for achieving national success. But your marketing budget is tight, and sending an author to even a small number of bookstores can be expensive.
Booktalk Nation is an effective and convenient way to supplement traditional publicity efforts. It enables authors to connect with customers of independent booksellers all over the country without traveling. And best of all—it's free.
Authors are interviewed either by web video or by phone, with readers around the country watching and listening in. Readers can submit questions for the author. Host booksellers set up the events and affiliate booksellers around the country promote them.
Customers can order copies of an author's books, both new and backlist, through booktalknation.com. As an extra incentive for customers to purchase books, authors will sign and personalize them.
These events help authors reach a larger audience and spur sales of current and backlist titles. Authors can participate even if they don't have a new title to promote, so this is an opportunity to interact with readers both during and between publicity campaigns.
It's also a great way to support—and strengthen ties with—independent booksellers.
To participate, an author needs access to a landline or a setup capable of live video chat, and about an hour for set-up and the interview. Shortly after the interview, the author coordinates with the host bookseller to sign books.
This isn't a replacement for in-person events. It's a way to reach readers who don't have the opportunity to attend events in person.
Booktalk Nation is building a list of participating authors to provide to booksellers. To add your authors, please fill out the form to the right.